"up from the ashes"
"Why The Phoenix Enterprise?"

Probably the most frequently asked question when we deal with a new buyer or salesman is, "Why the name The Phoenix Enterprise?"

The name of our company was chosen with a great deal of care to have a particular meaning. In the sense of the dictionary definition, the use of the word "The" is taken to mean "one of a kind". The Phoenix, of course, is taken from the mythical bird which was depicted on our letterhead, business cards, and even our website. As the story goes, every 500 years this bird is consumed in flames, and from the ashes that remain a new bird grows. The word "Enterprise" is defined as a "task undertaken with the intent to do it well".

Many years ago, we were involved in a Manufacturer's Rep agency in an entirely different field, which was not quite as successful as this one presently is. However, it was with the lessons learned in that business that we set out to form our present agency; and the name chosen in the summer of 1970 remains until today.

We often find ourselves mistaken at shows for covering the State of Arizona rather than Upstate New York. We also find that phone book listings, secretaries at companies we deal with, and many other people misinterpret our name.

While we are sure we could have chosen a simpler name, it is one we have grown proud of and one, which we hope becomes, linked in our customers' minds with good service.

The members of our staff hope that if there are any questions about our agency or the lines we represent, you will feel free to pick up the phone and call us.

Since the agency is now 47 years old, you can be sure of our continued service for at least another 453 years.

Founder Jim Fay